Tuesday, October 27, 2015

Remember loyalty cards?

You remember them, surely?  If you used them at the Acme, you could get 10 cents off of a can of beans.  At the Regal Theater, you got free popcorn.  It was effortless, if not brainless.  You didn't even have to bring the card with you; they could look up your phone number.

Well, those days are over.  Loyalty cards now represent an educational opportunity.  You have to use your brain--never an attractive option for me.  Now you have to go to the website of the loyalty card--let's say it's Plenti--log on, get yourself a username and a password, and then--but I never got that far, so I never got anything out of my Plenti card.

I haven't given up hope.  So today, I used my Plenti card at the gas station, and what do you know, the brain inside the pump asked me if I wanted to use the $12 I had on my Plenti card.  Did I ever?  I pressed yes, and proceeded to pump gas into the car.  However, the receipt said I couldn't use the Plenti points to buy gas.  But I got 8 more Plenti points.

Whole Foods also has a Rewards card.  Yesterday the cashier at my local Whole Foods advised me to just spend an hour familiarizing myself with the card, but that's an hour I will never get back.  Furthermore, I don't want to give Whole Foods my e-mail address and get lots of spam messages from the company offering me free range chickens.  I don't want to sign up.  I don't want an app on my iPhone.  I want 10 cents off a can of beans or free popcorn without making a gigantic mental effort.  Is that too much to ask?

4 comments:

Dick Stanley said...

Why shop at Whole Foods, anyhow? It was too expensive when it started here in Austin.

creakypavillion said...

Miriam, it has been a month. Are you OK?

miriam sawyer said...

I liked the yogurt Whole Foods carried. But now they stopped carrying it.

miriam sawyer said...

I'm still alive. Sort of.