The image above is that of a thug who was responsible for countless deaths. He has become an icon of the American left because of this picture, which is everywhere: on coffee cups, T-shirts, posters, and for all I know, condoms. The picture looks so dashing, so glamorous! That beard, that beret, that intent expression! And his nickname, Che, is so chic, full of masculine bravado. He is of course, Ernesto (Che) Guevara.
Imagine if his friends and family had called him Ernie, instead of Che. Picture him in an alternative universe, in a baseball cap, glasses with unfashionable frames, no beard, and wearing a T-shirt saying "I'm with stupid" and with his pants falling down, showing his underwear.