It reminds me of the drunkenness problem in the 18th century:
The Gin Craze was a period in the first half of the 18th century when the consumption of gin became popular with the working classes in Britain - especially in London. There ensued an epidemic of extreme drunkenness that provoked moral outrage and a legislative backlash which some compare to the modern drug wars.
This was the direct inspiration for Hogarth's Gin Lane. A popular saying was: "Drunk for a penny, dead drunk for tuppence."
Binge drinking in the UK.
Go read it and look at the pictures.