Sunday, May 27, 2007

New zip code for shoes

It's 10002-SHOE.

This summer, Saks will open an entire floor in their Fifth Avenue store in Manhattan dedicated to women’s shoes, offering a footwear-filled area so big it’s getting its own ZIP code: 10002-SHOE.

It's the first time in history that the U.S. Postal Service has issued a ZIP code plus four for a floor of a building. There has never been a ZIP code that included alphabetic characters before.

A long overdue tribute to footwear.


Jack's Shack said...

Just what we need, more encouragement for women to purchase shoes.

miriam said...

We don't need encouragement.