Waiting for the Pinch award

Gawker publicizes a great new contest.

Know someone who works for The New York York Times Company who’s done a particularly stellar job this year? Has this employee has exemplified “a commitment to [the] Company’s Core Purpose, Core Values and Rules of the Road”? Did he or she did so while “contend[ing] with numerous journalistic challenges....

Yes?

Well, then clearly your friend should be nominated for a 2006 Punch Award, named in honor of Times Company chairman emeritus Arthur Sulzberger Jr., who, according to the announcement, lives by all those above-mentioned principles....

On the other hand, if your Times Company friend instead spent 2005 making awkward jokes at inopportune moments, obstinately clinging to lost causes without really considering whether the cause deserved so much support, and contributing strongly to a stagnant stock price, the just sit tight. We’re sure the Pinch Awards will be coming along soon enough.

I swear, the first time I read this, I thought it said "Gore values." I guess that will wait for the Pinch Award.